Literary Prizes: Making Way For Quality Fiction
Ever wondered what literary prizes do that just good reviews can’t? They push you towards giving your best, proving your worth to all over and over, AND finding your way to always remain on top, or in the race at least. Having said that, whether or not such prizes are relevant, and how much if…

The Sharjah Book Fair 2017: A Quick Glance
The 36th edition of the world’s 4th largest book fair, Sharjah International Book Fair begins on 1st November, and like every year, I’m excited to represent my company, Al Khamri, at the fair. It’s a 10-day event that started in 1982 under the guidance and patronage of His Highness Dr. Sheikh Sultan bin Muhammad Al-Qasimi,…

12 Book Marketing Strategies That Actually Work
Marketing – a term that rules every industry. It’s the backbone of every product, service, event, content piece and a lot more. You just can’t do without it. While there are many marketing professionals/agencies in the market with vast marketing strategies and presentations, only a few can truly understand the intricacies of this business. We,…

Exhibitions are a great opportunity to connect and network with the industry you are a part of. It’s also a good way of keeping yourself updated about the new trends and players in the industry. Being a part of the ever evolving publishing business, here’s the lowdown on events I plan to attend in the…

The UGER Model: What are we in for?
Evolving, promising and challenging – while these are the three definite words that describe the publishing industry, new trends and policies keep coming into picture almost every year. It’s the UGER Model this time around, introduced by the Ministry of Oman. Wondering what it is and how it is going to impact the industry, right?…

New Delhi World Book Fair: What’s Amiss?
Held for the last 45 years, the New Delhi World Book Fair (NDWBF) is now a major calendar event in the publishing world. With each passing year and growing number of participants, the NDWBF has grown tremendously. This time around, the 25th edition of NDWBF will be held from 6th to 14th January, 2018 at…

NCERT Vs Private books!
The Central Board of Secondary Education (CBSE) had recently directed all the CBSE-affiliated schools to follow Circular No: Acad-07/2017 which was an attempt to make NCERT books available for the academic session of 2017-18. The letter stated that the textbooks will be supplied and printed by NCERT for all classes. Besides this, the letter also…

Indian Book Fairs vs International Book Fairs
A reader’s journey doesn’t end with the book, but is an adventure that goes on towards oblivious paths in search of new horizons. The ultimate ‘stop’ during this journey where the knowledge seekers attain some rest is either at a bookstore or in the heart of different book fairs! Book fairs have been organized in…