Can virtual book fairs capture the attention of visitors like in the physical setting?

This year, colourful bookstalls won’t spring up all over the world. 

Swarms of authors, readers and students won’t flock around different centres of the world to celebrate the love of reading. 

But, does that mean readers won’t have a fair at all?  

As they say ‘When you can’t control what’s happening, challenge yourself to control the way you respond to what’s happening. That’s where the real power lies.’

In response to the current issue, there is emerging a new model of fairs, exhibitions and shows- the ‘virtual online platform’. One that allows users and exhibitors to come together digitally and get the whole experience of attending being a part of the fair.

Frankfurt Book Fair is one such event that’s happening online. 

It’s an extensive digital programme for publishing professionals and some 80 exciting online events as part of the bookfest city. Not only the world’s largest book fair, but it is also a constantly evolving enterprise. The fair hosts 4,000 digital exhibitors, 70 hours of trade events and 260 hours of programming. 

Based on the same model, I as the joint secretary of the Federation Of Indian Publishers have initiated the same. 

India’s largest Book Fair the Delhi Book Fair 2020 is now being hosted by pragatiE, in collaboration with my longtime friend and agency partner Kapil Gupta.

Participants will get a chance to view and shop exclusively from 100+ exhibitors. An advantage that I have noticed about holding this show online is that it can have a global scope. 

No more limited to bounds or geographics, readers can unite and be a part of the show to enjoy the event from the comfort of their homes.

A silver lining in the grey clouds of the current crisis.