The Sharjah Book Fair 2017: A Quick Glance

The 36th edition of the world’s 4th largest book fair, Sharjah International Book Fair begins on 1st November, and like every year, I’m excited to represent my company, Al Khamri, at the fair. It’s a 10-day event that started in 1982 under the guidance and patronage of His Highness Dr. Sheikh Sultan bin Muhammad Al-Qasimi,… Continue reading The Sharjah Book Fair 2017: A Quick Glance

Frankfurt Book Fair 2017: The Hits & The Misses

My last blog is a testimony to the love I have for Frankfurt Book Fair. Like every year, I was glad to be a part of it this time around too, and all the more delighted to share my experience here. I attended the prestigious fair for the first time back in 2006, and it… Continue reading Frankfurt Book Fair 2017: The Hits & The Misses

12 Book Marketing Strategies That Actually Work

Marketing – a term that rules every industry. It’s the backbone of every product, service, event, content piece and a lot more. You just can’t do without it. While there are many marketing professionals/agencies in the market with vast marketing strategies and presentations, only a few can truly understand the intricacies of this business. We,… Continue reading 12 Book Marketing Strategies That Actually Work

Here’s Why You Should Make It To Frankfurt Book Fair 2017

The biggest publishing event of the year is almost here! Much like every year, I can’t hold my excitement to be a part of Frankfurt Book Fair 2017, and therefore, I decided to share my thoughts in this blog. I hope it helps you understand what the fair is all about. Frankfurt Book Fair is… Continue reading Here’s Why You Should Make It To Frankfurt Book Fair 2017

All about upcoming events & exhibitions

Exhibitions are a great opportunity to connect and network with the industry you are a part of. It’s also a good way of keeping yourself updated about the new trends and players in the industry. Being a part of the ever evolving publishing business, here’s the lowdown on events I plan to attend in the… Continue reading All about upcoming events & exhibitions

The UGER Model: What are we in for?

Evolving, promising and challenging – while these are the three definite words that describe the publishing industry, new trends and policies keep coming into picture almost every year. It’s the UGER Model this time around, introduced by the Ministry of Oman. Wondering what it is and how it is going to impact the industry, right?… Continue reading The UGER Model: What are we in for?

New Delhi World Book Fair: What’s Amiss?

Held for the last 45 years, the New Delhi World Book Fair (NDWBF) is now a major calendar event in the publishing world. With each passing year and growing number of participants, the NDWBF has grown tremendously. This time around, the 25th edition of NDWBF will be held from 6th to 14th January, 2018 at… Continue reading New Delhi World Book Fair: What’s Amiss?

NCERT Vs Private books!

The Central Board of Secondary Education (CBSE) had recently directed all the CBSE-affiliated schools to follow Circular No: Acad-07/2017 which was an attempt to make NCERT books available for the academic session of 2017-18. The letter stated that the textbooks will be supplied and printed by NCERT for all classes. Besides this, the letter also… Continue reading NCERT Vs Private books!

Indian Book Fairs vs International Book Fairs

A reader’s journey doesn’t end with the book, but is an adventure that goes on towards oblivious paths in search of new horizons. The ultimate ‘stop’ during this journey where the knowledge seekers attain some rest is either at a bookstore or in the heart of different book fairs! Book fairs have been organized in… Continue reading Indian Book Fairs vs International Book Fairs

Does GST impact the pursuit of education?

Awaited by some, but not by many! The GST tax, which kicked off on July 1st 2017, has definitely caused ripples across the nation, some of which are positive, and others debatable. While some people would breathe a sigh of relief with the GST tax roll out, there are some who would be left in… Continue reading Does GST impact the pursuit of education?

2017: What does it hold in store for the publishing industry?

2016 was an eventful year for the publishing industry. Self-published writers saw a growth, while the influence from Chinese Publishers resulted in increased acquisitions and partnerships. There were a few sad demises of traditional book shops but the the new players kept the excitement going for market watchers. The publishing industry is definitely excited for… Continue reading 2017: What does it hold in store for the publishing industry?

Where is the Book Industry Heading To?

No matter how old we get, one just cannot live without books. As children, our teachers and parents introduced us to books, using stories to impart wisdom. As we grew up, the stories and their characters became a part of our lives, guiding us and giving us some of the best moments of our lives.… Continue reading Where is the Book Industry Heading To?

How to Get Your First Book Published?

First things first Writing is not an easy task. To become a successful writer, you need to make sure you extensively read the work of acclaimed writers from different genres. Getting your first book published through a publisher First and foremost, you’ll need a publishing agent who can connect you to the right publisher, who… Continue reading How to Get Your First Book Published?

Shocking and mysterious: That’s ‘Gone Girl’

So, the latest buzz in the literature world is a thriller novel by an American writer Gillian Flynn. And as it has been made into a movie, the popularity of this novel has gone sky high. Okay. I’m not going to discuss about how the book is different from the movie or what all stuff… Continue reading Shocking and mysterious: That’s ‘Gone Girl’

Growing up with books

“Some day you will be old enough to start reading fairy tales again.” This quote by C.S. Lewis plays on my mind time and again. If you’ll ask me of that one thing that has played a tremendous role in my life, I think it’s going to be books, without any doubt. It’s through stories… Continue reading Growing up with books

30 Things Books Taught Us

Different books, different stories, different perspectives and different learnings. But one thing is for sure, every book teaches us something special. Following the same line, last month Buy Books India did an amazing campaign that went with the theme ’30 Things Books Taught Us’. And as I read all the reasons it mentioned, I thought… Continue reading 30 Things Books Taught Us

How Well Do We Know Indian Authors?

Ask anybody to name few English novelists and the reply will mostly be Jeffrey Archer, John Grisham or Dan Brown. Never would anyone come up with Kiran Desai or Jhumpa Lahiri! It might be just my imagination but if you pay a little attention, you’ll know that it’s definitely the case. May be Indian writing in English is a bit less triumphant but you can’t really blame it… Continue reading How Well Do We Know Indian Authors?

Is Advertising Really Necessary to Sell a Book?

If you pose this question to me, I would say ‘Hell yes!’ In fact in this age of internet, it becomes quite necessary for the authors/publishers to go for sound publishing of their book. It becomes quite a lot more essential for the newcomers and the ones who were like a flash in the pan… Continue reading Is Advertising Really Necessary to Sell a Book?

Top five books of 2013

2013 is almost ready to bid us goodbye. While we are all set to welcome the New Year with full fun and fervour, we shouldn’t forget the things for which we can thank this passing year. And, why not mention books amongst those things! 2013 was indeed a special year from a literal point of… Continue reading Top five books of 2013

The Good and Bad of Self-Publishing

Self-publishing is the most modern thing that has happened in the book world. And, more than modern, I think it’s the best that any author can imagine. Usually, what used to happen was that struggling authors would go to every publisher in the market and the publishers would separate the wheat from the chaff. The… Continue reading The Good and Bad of Self-Publishing

PubliCon 2013: Views, Observations and Learning

As you guys already know I got this opportunity to attend the PubliCon this year that is organised by Federation of Indian Chambers of Commerce and Industry (FICCI). Actually not only I got to attend it, but I was one of the panellists in one of its sessions. And, it was one of an experience…… Continue reading PubliCon 2013: Views, Observations and Learning