Indian brands have been following Prime Minister Narendra Modi’s ‘vocal for local’ or localisation of a vision for a while now. Emphasising for a self-reliant or Atma nirbhar India, the government has asked that products not only be made in India, but also for the promotion of local brands, manufacturing and supply chain. Taking the… Continue reading What Does Make in India Mean for the Publishing Industry?
Exciting News! FIP Nominated Me for the IPA
I am beyond pleased to share the news of my nomination with all my colleagues, friends and all readers who’ve supported me to express I cannot be more honoured or humbled, that the Federation Of Indian Publishers considered to represent them in IPA. I personally want to thank the FIP office-bearers who have selected… Continue reading Exciting News! FIP Nominated Me for the IPA
Online Learning- Future Necessity or Just a Fad?
Fading trends or not, e- learning is an extension of how we learn and teach. The only thing that has changed over the past in education is- that as we discover more about how our brain functions which is why the methodology through which we teach has to be in line. While older techniques were… Continue reading Online Learning- Future Necessity or Just a Fad?
Exhibitors and Eminent Speakers at the First-Ever Virtual Delhi Book Fair 2020
Delhi’s first-ever virtual book fair is just around the corner…. And I can safely say this is going to be one of the best and the most enthralling events to ever be organized for all the bibliophiles! What makes it so exciting ? Well first of all, we’ve onboarded some of the most eminent players… Continue reading Exhibitors and Eminent Speakers at the First-Ever Virtual Delhi Book Fair 2020
Creating the Office of My Dreams!
Today, I’m really grateful to all of you for gracing this occasion and travelling all the way to share in our happiness. In times like these, I appreciate all the love and support people have showered me with. Indeed the inauguration of my new office in Viraj Tower is an extraordinary experience. Looking back at… Continue reading Creating the Office of My Dreams!
How can publishers reach directly to the consumer?
In the new world of pervasive digital platforms how aggressively can publishers directly to consumers! In the disruptive presence of digital communication, social media and easy direct access to consumers, how openly can publishers use their website to sell directly to the consumers? Today mostly all publishers, from the smallest indie press to large five book… Continue reading How can publishers reach directly to the consumer?
Educational Publishing in the Digital Era!
Rapid changes in technology mean educational publishers need to adapt fast and provide students with the most updated source of learning. It’s time we put the traditional textbook with a tablet. Why this change publishers might think! Although traditional textbooks have provided students with curriculum learning and educational publishers have been at the forefront of… Continue reading Educational Publishing in the Digital Era!
Top Virtual Book Fair’s happening around the globe For many exhibitors, this year poses a big challenge
Can virtual book fairs capture the attention of visitors like in the physical setting? This year, colourful bookstalls won’t spring up all over the world. Swarms of authors, readers and students won’t flock around different centres of the world to celebrate the love of reading. But, does that mean readers won’t have a fair at… Continue reading Top Virtual Book Fair’s happening around the globe For many exhibitors, this year poses a big challenge
Educational Publishing | How can publishers adjust to the new normal?
The higher education publishing landscape is vastly diverse in India, with a huge population in need of resources for education and skill development. India is one of the very few countries where higher educational institutions continue to shoot up, providing new opportunities for academic publishers. However what remains a recurrent issue in both digital and… Continue reading Educational Publishing | How can publishers adjust to the new normal?
About OMLOGIC: My journey with the leading digital advertising agency
I am a third-generation publisher, my grandfather led Prints Publication from 1966,Due to my father’s medical conditions, I had to step into a leading role at the age of 16. However, there was one thing that I brought to the table- a fresh perspective. Which is why I believe I was so open to the… Continue reading About OMLOGIC: My journey with the leading digital advertising agency
About Frontlist – The Online News Portal
A publisher for life, I have been delving in technology and digital for years now. This interest led me to become part of OMLogic as a Director in 2016 with my once a vendor and now a good friend. Over the years we have done a variety of different (some successful, some not as much)… Continue reading About Frontlist – The Online News Portal
About pragatiE – the unused tool in the publishing industry
The publishing industry has been hit hard by the pandemic… From closing bookstores, deflating audience sizes to disastrous events that shook the Kolkata Book Market… publishers have come face-to-face with something they have long ignored! The need for virtual diversification of its already existing audiences. As a member of the Federation of Indian Publishers, I… Continue reading About pragatiE – the unused tool in the publishing industry
pragatiE’s introduction to the world! Organising Virtual Delhi Book Fair 2020
This year has been a whirlwind of surprises… And as the world cancels most of its exhibitions, shows and fairs, here’s one more surprise that I am sure will only delight to its readers! ‘Delhi Book Fair 2020’ will now be held virtually hosted by PragitE and in collaboration with the Federation of Indian Publishers. … Continue reading pragatiE’s introduction to the world! Organising Virtual Delhi Book Fair 2020
Digital Marketing – The Greatest Revolution of the Decade
Evolution has been and will always be a mammoth term to properly describe. Since the evolution of the digital age, the heavy changes have been brought in the marketing sector. The steep and sudden growth of digital marketing has surprised the business world and shook personal lives of people, by changing the trajectory of marketing… Continue reading Digital Marketing – The Greatest Revolution of the Decade
What does the future hold for the academic publishing business in India?
Indian publishing industry is growing stronger day by day. With the present insights, the Indian publishing sector is the third largest nation in English language publishing and the sixth largest nation in book publishing. With time technology has transformed the publishing industry both inside and out, but the next big question is will the publishing… Continue reading What does the future hold for the academic publishing business in India?
New Delhi World Book Fair 2019
The New Delhi World Book Fair (NDWBF), which has been one of the biggest events in the publishing industry for over 45 years, is back. The fair is organized by National Book Trust, India and is a 9-day affair held from 5th January 2019 to 13th January 2019 at Pragati Maidan, New Delhi. Inaugurated in… Continue reading New Delhi World Book Fair 2019
Digital Marketing Trends that are taking over 2019
In this tech-driven world where our wake-up routines begin with e-newsletters and our nightly routines end with social notifications and subscribed emails, the technology has pierced through almost every part of our lives. From controlling home machines through an application to voice ordering a speaker to play your favourite music, innovation is all over the… Continue reading Digital Marketing Trends that are taking over 2019
Technology — A Boon or a Bother for the Children?
Today’s youth is called GenTech and for a good reason because the Internet has become a very important part of a child’s life. With the wonders that it has done to the world, it has a downside too. The youth of today has become severely, unapologetically attached to the internet for even the basic needs.… Continue reading Technology — A Boon or a Bother for the Children?
Sharjah International Book Fair 2018
A book fair that soon turned into a literary carnival, the 2018 edition of Sharjah International Book Fair (SIBF) was attended by a number of book lovers from various nations. Aimed to create a global reading community by advocating its benefits among children, establish book fairs as an oasis of knowledge and enlightenment, and promote… Continue reading Sharjah International Book Fair 2018
Frankfurt Book Fair 2018
Frankfurt Book Fair a very engaging social and cultural event that connects the print and digital content business worldwide. This prestigious event was back this year with its seventieth book fair that lasted five days with publishing experts, writers and cultural enthusiast from all around the globe in Frankfurt, where people network, connect, collect information,… Continue reading Frankfurt Book Fair 2018
Afro – Asian Book Conclave 2018
An event to evaluate and plan the achievement of intellectual self-reliance through mutual assistance and cooperation between Africa and Asia in authorship and publishing, Afro-Asian Book Conclave (AABC) was organised in Delhi by Afro-Asian Book Council, Capexil, Federation of Indian Publishers and Indian Reprographic Rights Organisation. Themed around ‘Book Publishing and Printing – Opportunities and… Continue reading Afro – Asian Book Conclave 2018